Beauty Pros Swear By These 10 Best Under Eye Concealers for Mature Skin

Concealers are one of the hardest workers in your makeup bag, especially for sleepy under eye areas. They’re there to save you when your bags come out in full force, can come to the rescue when a pesky pimple makes a surprise appearance, and can help brighten your overall complexion in just a few swipes. Basically, they’re the […]
12 Colored Mascaras That Will Instantly Brighten Your Makeup and Mood

There’s more to life than black mascara, and the proof is in colored mascara wands that come in all shades of the rainbow: from brown to green, blue, burgundy, violet, and even pink. While a colored mascara might feel intimidating at first, it’s actually a great way to brighten and compliment your natural eye color, or it can […]
To Wear Mascara or Not to Wear Mascara? That Is My Constant Summer (AKA Smudgy) Dilemma—Until Now

It’s like the good-hair-day effect: Somehow, one swipe of mascara can bring on a rush of feeling-yourself confidence that has you taking on the day with a little more oomph. And yet, that single swipe can also usher in a non-stop assault of under-eye smudges and face smears (not exactly the definition of a self-esteem boost). I […]
This Bobbi Brown Cream Eyeshadow and Mascara Duo Is the Last Eye Makeup Set You’ll Ever Need

Once upon a time, I dreamt of becoming a world-famous celebrity makeup artist, made possible by the hours of complicated YouTube tutorials I’d watch. I’ve come to terms with the fact that that probably isn’t in the cards—but that hasn’t stopped me from loving a daily routine and always experimenting with new looks. In my adult years, […]
Brown Eyeliner is Having a Moment—Here Are The Best 12 to Try

Most of us consider black eyeliner a makeup bag essential— but there’s another staple we’ve been swearing by: brown eyeliner. Black liner may deliver the drama, but brown liner’s superpower is its versatility, explains makeup artist Noel McKinnon. “Unlike its bold black counterpart, which can sometimes appear harsh, especially on lighter skin tones, brown eyeliner offers a softer, […]
2 Makeup Artists (Including Beyonce’s) Share Their Insider Secrets for Using Bronzer

You’ll sooner catch me rocking a fuschia lip or a smoky eye than see me even breathing in the direction of a bronzer. I have nothing against them—I’ve just always found the creams and dusts to be particularly intimidating, let alone impossible to apply without feeling like a TBT to, like, 2009. And yet—it’s the depth […]
The Ultimate Guide to Wearing (and Applying!) Blush

Ilove using blush, and I wear it every single day, but I will admit that I have no idea what I’m doing when I apply it. Whenever I swipe some on, I feel like a child playing in her mother’s makeup bag. It’s pretty much a guessing game as I dab a cream variety on my cheekbones, […]
We Tried Every Shade of the Miracle Balm From Jones Road To Find Out if It’s Actually a Miracle

If a product has the word “miracle” in the title, we’re immediately skeptical and raise our eyebrows. A miracle? For every skin tone? There’s no way one product can be that versatile and effective… right? Well folks, consider us schooled. After we tried every shade of the Jones Road Miracle Balm (a tinted balm), I do believe it’s earned its title. […]
Matte Cream Blushes Exist, and They’ll Give Your Complexion a ‘Cloud Skin’ Finish That Looks Like an IRL Instagram Filter

Cream blush stands out from its powdery cousins for its ability to melt seamlessly into your skin, giving it a gorgeous, healthy-looking glow. We often associate these formulas with dewy finishes (think: lip balms for your cheeks), but if you’re after a diffused ‘cloud skin’ look that offers the same sort of natural-looking finish, there’s a new class […]
This Best-Selling Cream Blush (With Over 4,000 Reviews) Gives Your Cheeks the Perfect, Natural Flush With Zero Effort

With the hybridization of beauty and wellness, more people are looking at skincare and makeup through a health lens in 2025. And in response, the beauty industry is becoming more diverse—and specific—to meet consumer demand. Brands, product lines, and marketing campaigns aren’t just focused on “anti-aging” goals anymore. Instead, they’re meeting people where they are […]