Beauty Pros Swear By These 10 Best Under Eye Concealers for Mature Skin

Concealers are one of the hardest workers in your makeup bag, especially for sleepy under eye areas. They’re there to save you when your bags come out in full force, can come to the rescue when a pesky pimple makes a surprise appearance, and can help brighten your overall complexion in just a few swipes. Basically, they’re the […]

12 Colored Mascaras That Will Instantly Brighten Your Makeup and Mood

There’s more to life than black mascara, and the proof is in colored mascara wands that come in all shades of the rainbow: from brown to green, blue, burgundy, violet, and even pink. While a colored mascara might feel intimidating at first, it’s actually a great way to brighten and compliment your natural eye color, or it can […]

Brown Eyeliner is Having a Moment—Here Are The Best 12 to Try

Most of us consider black eyeliner a makeup bag essential— but there’s another staple we’ve been swearing by: brown eyeliner. Black liner may deliver the drama, but brown liner’s superpower is its versatility, explains makeup artist Noel McKinnon. “Unlike its bold black counterpart, which can sometimes appear harsh, especially on lighter skin tones, brown eyeliner offers a softer, […]

The Ultimate Guide to Wearing (and Applying!) Blush

Ilove using blush, and I wear it every single day, but I will admit that I have no idea what I’m doing when I apply it. Whenever I swipe some on, I feel like a child playing in her mother’s makeup bag. It’s pretty much a guessing game as I dab a cream variety on my cheekbones, […]

This Best-Selling Cream Blush (With Over 4,000 Reviews) Gives Your Cheeks the Perfect, Natural Flush With Zero Effort

With the hybridization of beauty and wellness, more people are looking at skincare and makeup through a health lens in 2025. And in response, the beauty industry is becoming more diverse—and specific—to meet consumer demand. Brands, product lines, and marketing campaigns aren’t just focused on “anti-aging” goals anymore. Instead, they’re meeting people where they are […]