Amazon Prime Day, the motherload of sales and our favorite time of the year, is back for a second act. The Prime Big Deal Days, aka October Prime Day, is offering another opportunity to shop best-selling beauty products for less on October 8 and 9, 2024. The sale is bringing discounts—some as steep as 80 percent off—on makeup, skincare, and haircare beloved by celebrities, TikTokers, and Well+Good editors alike.
With hundreds of items that have been majorly marked down for Big Deal Days, it’s high—or, should we say, prime—time to snag your favorite beauty products for a fraction of the cost. Luckily, we’ve perused Amazon’s digital shelves to find the best October Prime Day beauty deals that are worth your coin. Below, browse skin, hair, and makeup deals, and bookmark this page, as we’ll be updating it as more deals drop. If you’re not already an Amazon Prime member, be sure to sign up ASAP to take full advantage of the sales event—because, trust, it’s one you don’t want to miss.
– Foreo Luna 4, $153
– L’ange Hair Le Volume 2-in-1 Titanium Brush Dryer, $48
– Amika Soulfood Nourishing Hair Mask, $44
– Crest 3D Whitestrips, $30
Shop Amazon Prime Day beauty deals
Best skincare deals
Normally $525
Normally $189
Normally $279
Normally $85
Normally $43
Normally $25
Normally $72
Normally $35
Normally $49
Normally $36
Normally $25
Normally $16
Normally $16
Normally $14
Best haircare deals
Normally $300
Normally $600
Normally $55
Normally $43
Normally $119
Normally $26
Normally $32
Normally $35
Normally $600
Normally $209
Normally $28
Normally $85
Normally $80
Best makeup deals
Normally $47
Normally $39
Normally $38
Normally $34
Normally $21
Normally $28
Normally $25
Normally $11
Normally $18
Normally $33
Normally $17
Normally $38
Normally $75
Normally $18
Best personal care deals
Normally $46
Normally $180
Normally $100
Normally $18
Normally $20
Normally $430
Normally $7
FAQs
What is Amazon Prime Big Deal Days?
Amazon Prime Big Deal Days is a two-day sales event exclusively for Amazon Prime members. The mega-retailer is slashing prices on hundreds, if not thousands, of products across its various categories, including beauty, fashion, home, tech, and more ahead of the holiday season. In addition to all-day discounts, Amazon is offering limited-time Lightning Deals, which feature more savings for just a few hours.
When is Amazon Prime Big Deal Days?
Amazon Prime Big Deal Days 2024 kicks off on October 8 at 12:01 p.m. PT (3:01 a.m. EST) and will run through October 9, 11:59 pm PT.
Is Amazon Prime Big Deal Days only for Prime members?
Yes! If you want to participate in the sales event, you must be an Amazon Prime member to shop the best deals and discounts. An Amazon Prime membership costs $14.99 per month or $139 ($11.58 per month) for an annual subscription. It offers discounted membership programs, too: Prime Access ($6.99/month) and Prime Student ($7.49/month) for individuals who meet these programs’ requirements. New Amazon Prime members also get a 30-day free trial.
Meet the experts
The Well+Good team researches, reviews, and writes about the best items, including skin, hair, and makeup products throughout the year. Every story we publish has been thoroughly vetted by our team of shopping editors and industry experts.